Non-Profit: Target Marketing

Non-Profit: Target Marketing

If you work in the world of non-profits, you may have already realized that marketing is… complex. It might be so complex you don’t even realize you’re “marketing” or you don’t have a clear marketing plan. From our various work in non-profits, we’ve realized a few...
Non-Profits: Fundraising

Non-Profits: Fundraising

It only took a quick Google search to see that there are nearly 800 registered non-profit organizations in Grays Harbor County. From education to social services to charitable funds, Grays Harbor contains a great number of projects aimed at improving the welfare of...
Differentiation and the 4 P’s of Marketing

Differentiation and the 4 P’s of Marketing

There are thousands (probably millions) of “How To” guides on marketing full of lists and ideas and boxes that need to be checked but I have a core belief that none of this will work if you don’t have one thing. Your differentiation factor OR Unique Value Proposition...
The Minimalist Maximizer

The Minimalist Maximizer

I’ve been striving for a minimalistic lifestyle for a number of years now. I’m constantly trimming back on what I have and the things I regularly buy. I’ve learned to ingrain a mindset that questions the “need” for just about anything....
Getting Things Done

Getting Things Done

You’ve got some goals floating in your head, but are you having trouble keeping them there? I’m the same way. I have an idea – it’s brilliant! I’m going to change the world! Then the phone rings, my baby is crying and I realize I almost forgot to pay my health...