The Minimalist Maximizer

I've been striving for a minimalistic lifestyle for a number of years now. I'm constantly trimming back on what I have and the things I regularly buy. I've learned to ingrain a mindset that questions the "need" for just about anything. Does that mean my house is pure...

Getting Things Done

You’ve got some goals floating in your head, but are you having trouble keeping them there? I’m the same way. I have an idea - it’s brilliant! I’m going to change the world! Then the phone rings, my baby is crying and I realize I almost forgot to pay my health...

5×5 Goal Setting

There are many methods for goal setting, but here’s one that might help you. The 5x5 Plan from She Takes On The World. If you’re anything like us, you’ve got A LOT of ideas and goals floating in your head at any given moment. While it can be exciting, it’s really just...

Setting (Practical) Goals

Running a business requires a lot of mental energy! Not only are you required to take care of the day to day operations (email, regular mail, paying the bills, getting paid, ordering inventory, etc.) but you also need to manage the “big picture” of your business....

A Note from Britta: Why vs. What

“People don’t buy what you do, they buy why you do it.” Simon Sinek In my experience as a business owner, it can be an up and down roller coaster of what vs. why. I’ve lived according to my inspirations and my personal values, but there are times where that mentality...

4 Ways to Build Trust Via Your Website

You’ll hear us tell you that your online web presence matters because it builds trust with clients, but do you still feel lost as to how? I (Chelsea) am hoping an experience of mine will help illustrate. I’ve been running a photography business for nearly three years....

4 Ways to Fail Even With a Perfect Website

So much of our discussion here is based on your web presence. We’ve talked about how to build your audience, how to encourage trust, how to spread your message and how to advertise. All very important topics everyone at alder|creative feels passionately about. But...

3 Simple Steps to Instagram Growth

With all of the incredible photographers and social media gurus online, managing an Instagram account for business can feel daunting. But you don’t have to be either of those things to run a successful, effective Instagram Feed. We’ve simplified the process down to...

3 Steps to Better Community

Community is important. We’ll elaborate on the why, but go ahead and meditate on that statement. Repeat it out loud until you believe it. Community is important, not just for personal health and well being, but also for the health of your business. As a business...

5 Hard-to-Kill Office Plants

In-between crunching deadlines and slugging back lattes, it can be easy to forget about watering the plants. This is unfortunate since I think most of us drool at the boho-inspired offices full of plant life. Houseplants can help purify the air and create a more...

5 Steps to a Better Instagram Feed

Instagram is all about visual content. The most popular feeds are full of quality images that have been staged in perfect lighting. Many people don't know how to take quality images and so upload photos that are dark, blurry, or cluttered. By following a few tips, you...

5 Tasks to Save Your Sanity

Most creative personalities hate the thought of being shackled to a schedule. Being committed to a list of tasks can cause many of us to hyperventilate. If you’re raging against the idea of a schedule, planner, or structure, take a seat. We’re going to talk about just...

Spiraling Down the Business Drain

Entrepreneurs and small business owners are the innovators, the dreamers, the inventors, the visionaries and the risk-takers. They are those who looked around and said, “I can do better” or “I have something original to share.” They are happier working 12+ hour days...

Time Management from the Scatterbrain Crew

We are freelancers, entrepreneurs, designers, writers, and creators. It’s a given that organization, time management, and prioritization are difficult for us. With all the type-B personalities running around the office, it’s really a miracle anything gets done...

Creative Fuel

What goes behind a product? For us, it’s time, energy, computer work, networking, etc. But behind that are all the ways we prepare to do our work. It’s what we eat, how we sleep, the way our personal time is conducted and how much emotional energy we’ve spent. As...

Keys to Content Creation

We’ve all been there, staring at the screen slack-jawed as we sit on writer’s block. Our thought process goes something like this: Why are we doing this blogging thing anyway? Who reads it? What’s the point? I’m really hungry. I’ve made a horrible mistake attempting...

Spotlight: Elise Rooker

  It’s not super common for us to take on projects that market a single person. It takes a different skill set - one that highlights the personality and talents of an individual over a collective brand. Elise Rooker is Aberdeen born and East-Coast educated. She’s an...

Let There be Joy!

James Victore, Designer and Adviser, tweeted, “The first rule of business is fun.” We aren’t telling you to shirk your responsibilities, but we are saying that dry and boring business makes for dry and boring product. As a small business owner, you have the unique...

Living Inspired

It’s tempting to pour all of our creative energy into our business. But our branding, marketing, and social media platforms are all there to help drive interest and awareness. We can’t do that by being boring. Not only that, it isn’t healthy for our overall wellness...