4 Steps to Developing Your Social Media Platform

Developing a social media presence takes dedication, hard work, and planning. We’re not gonna lie - it takes a lot of creative energy. But it doesn’t have to run your life or be a complete mystery. Here are four ways to more easily develop your social media presence:...

Attracting Your Ideal Audience Part 2

In part 1 we talked about defining your ideal client and getting to know him or her. Now that you’ve familiarized yourself with that person, it’s time to learn how to interact. It’s easy to slap up blog posts or social media posts that essentially say, “please buy my...

Attracting Your Ideal Audience, Part 1

Pleasing everyone is impossible. If you’re a business owner, we bet you didn’t have to be in business long to learn this lesson. We’ve all been faced with that client. The one who is never satisfied with our efforts, the one who feels he’s paid too much, the one who...

Book Review: Big Magic

Here at alder|creative, we like to gather together creative minds into one building, encourage discussions, and promote creative-action. One of the ways we accomplish this is by facilitating an ongoing book club. Our latest title was Big Magic by Elizabeth Gilbert. If...

Preparing for Your Headshot – Advice from Oceana Spa

Having your professional photos taken can be nerve racking! So we asked our friends at Oceana Spa in Aberdeen to give us some advice on how to tell our clients to prepare for our headshot event. We appreciate this article written by staff members Alisha McCue & Emily...

First Ever Headshot Event with alder|creative!

  alder|creative is hosting its first-ever headshot event! We believe every business owner needs a quality headshot that captures the individual’s personality. Our event will be hosted at alder|creative from 3 p.m. to 7 p.m. on March 31, 2016. The cost is $20.00. In...

Restaurants and Websites

Bill and Sue head out to the Washington Coast for the day and at the last minute, decide they want to eat out before heading home. They search google for local restaurants, but have to rely on Yelp! since most the local restaurants don’t have websites. Sue is...

Small Businesses Need Websites Too

You’re a small business. You aren’t Amazon.com. You don’t plan on selling your product or services online. So why do you need a web presence? Why? Let me illustrate. Business #1 doesn’t have a website. It has a Facebook Page, but no strong web presence. It’s a nice...

Featured Project: The Jerky Gal

alder|creative's mission is not just to build websites, but to build them with a brand in mind. Think of a website as a frame to showcase the business, a tool to build a brand. When Debra Buzzard approached alder|creative with her request for a website, she gave...

Boost Your Brand with Instagram

You finally figured out Facebook and maybe you’ve been tossing around the idea of starting a website. Life is good, work is alright, the new year has begun, and maybe you’re wondering what steps you should take to improve your business and marketing. First, build the...

Greatness Takes Time

Greatness takes time and that's why yours is valuable. Most small businesses and non-profits can't handle the amount of extra work a social media presence entails by themselves. Maintaining a website, blog, Facebook and other social media networks is time consuming...

4 Storytelling Tips and Tricks

Anyone can tell a story, but what does it take to tell a story well? Think of your favorite story. Was it action packed? Was it full of heart-melting romance? Was it a comedy? Whatever your preference, an ingredient in that tale had something you felt connected to;...

The Basics of Storytelling

When bridging the gap between a business and clients/customers, you need to let them know who you are, where you are, what you do, and why you do it. You and your employees are the characters in your story, as are past satisfied customers. Ask yourself the following...

The Art of Storytelling: Choosing Your Audience

We believe in storytelling. And the first key to telling a good story is knowing your audience. Think of your marketing as your favorite book and customers as the audience. If you’re going to read aloud something as classic and sophisticated as, say, Sense and...

Facebook is NOT Your Website

"I don't need a website, I have a Facebook page and that's good enough." We hear this phrase and shake our heads because Facebook is NOT enough. Facebook is a fabulous platform for promoting your business, your website, your non-profit, but it is not enough on its...

What Message Is Your Website Sending?

It is incredibly frustrating not being able to find information about a desired location. Here’s an example: you and your friend are out and about doing cool things and decide you’re hungry. Your friend suddenly remembers a restaurant his brother told him about that...

3 Web Trends You Should Adopt for Your Site

Trends come and go almost as soon as you can adapt to them. Some of them are ridiculous and not likely to last long. But what are some of the new ideas that can benefit you and your business? Here are some ideas to consider applying to your own web presence. Longer,...

5 Reasons You Need an Attractive Website

Maybe the words, “social media”, “web building” or “networking” are enough to send you into a fit of chills and a cold sweat. The thought of taking any time out of your week to keep up a website sounds worse than spending the same amount of time in the sixth circle of...