There are thousands (probably millions) of “How To” guides on marketing full of lists and ideas and boxes that need to be checked but I have a core belief that none of this will work if you don’t have one thing.
Your differentiation factor OR Unique Value Proposition (UVP).
When I meet with a potential client, THIS is what I’m looking for in our conversation. Without it, we may have a hard time getting you the results you want in your business. Not only does it provide guidance in where and when you do your marketing, but also how and to whom. It inspires our design aesthetic and gives a sense of direction and focus.
But what is it? One way to delve deeper into what your UVP might be is to look at the 4 P’s of Marketing: