Casey Roloff ’95 imagined the town of his dreams on the Washington coast. He spent the next 17 years bringing it to life.

Casey Roloff ’95 had just started to gain recognition for building custom homes on the Oregon coast when he decided, in 2002, to build an entire town from scratch. He had recently become interested in the ideas of New Urbanism, which emphasizes pedestrian-scaled urban design as the antithesis to suburban sprawl. The basic concept is that design, density, and a nostalgic idea of small-town living can positively shape people’s private and social lives.

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