The Entrepreneurial Life of the Jacksons

The Minimalist Maximizer

The Minimalist Maximizer

I've been striving for a minimalistic lifestyle for a number of years now. I'm constantly trimming back on what I have and the things I regularly buy. I've learned to ingrain a mindset that questions the "need" for just about anything. Does that mean my house is pure...

Setting (Practical) Goals

Setting (Practical) Goals

Running a business requires a lot of mental energy! Not only are you required to take care of the day to day operations (email, regular mail, paying the bills, getting paid, ordering inventory, etc.) but you also need to manage the “big picture” of your business....

Behind the Business: Stories from Small Towns

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Small Business Holiday Mini Sessions

Need an awesome collection of high-quality, digital photos to promote your business this holiday season? We're offering a serious discount on these photo shoots. They're 30 minutes at your location and you get 30 high resolution digital downloads to use however you...

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Retail in the time of Amazon

Retail in the time of Amazon

It’s fall and the chill has returned. Yes the weather but also that feeling in your spine knowing the holidays are coming and you’ve got to get your game face on. Retail is a tough business for many reasons, but the ongoing growth of online big retailers is the...

Non-Profit Campaign: Grays Harbor Family Planning

The Grays Harbor Public Health & Social Services department offers a variety of services to the community. Through grant funding, they were able to develop a campaign to promote and advertise their in-house Family Planning clinic. We consulted with the managing...

Non-Profit: Target Marketing

Non-Profit: Target Marketing

If you work in the world of non-profits, you may have already realized that marketing is… complex. It might be so complex you don’t even realize you’re “marketing” or you don’t have a clear marketing plan. From our various work in non-profits, we’ve realized a few...

Non-Profits: Fundraising

Non-Profits: Fundraising

It only took a quick Google search to see that there are nearly 800 registered non-profit organizations in Grays Harbor County. From education to social services to charitable funds, Grays Harbor contains a great number of projects aimed at improving the welfare of...

Differentiation and the 4 P’s of Marketing

Differentiation and the 4 P’s of Marketing

There are thousands (probably millions) of “How To” guides on marketing full of lists and ideas and boxes that need to be checked but I have a core belief that none of this will work if you don’t have one thing. Your differentiation factor OR Unique Value Proposition...

4 Ways to Build Trust Via Your Website

4 Ways to Build Trust Via Your Website

You’ll hear us tell you that your online web presence matters because it builds trust with clients, but do you still feel lost as to how? I (Chelsea) am hoping an experience of mine will help illustrate. I’ve been running a photography business for nearly three years....

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