Q&A: Juniper Tree

Q&A: Juniper Tree

Chelsea Royer of Juniper Tree Photography is a great local friend of ours (and a former employee!). She has been in the family and wedding photography business for years, and recently opened a cute boutique clothing and gift shop in Cosmopolis, Washington in order to...
Non-Profit: Target Marketing

Non-Profit: Target Marketing

If you work in the world of non-profits, you may have already realized that marketing is… complex. It might be so complex you don’t even realize you’re “marketing” or you don’t have a clear marketing plan. From our various work in non-profits, we’ve realized a few...
Non-Profits: Fundraising

Non-Profits: Fundraising

It only took a quick Google search to see that there are nearly 800 registered non-profit organizations in Grays Harbor County. From education to social services to charitable funds, Grays Harbor contains a great number of projects aimed at improving the welfare of...
Differentiation and the 4 P’s of Marketing

Differentiation and the 4 P’s of Marketing

There are thousands (probably millions) of “How To” guides on marketing full of lists and ideas and boxes that need to be checked but I have a core belief that none of this will work if you don’t have one thing. Your differentiation factor OR Unique Value Proposition...