Differentiation and the 4 P’s of Marketing

Differentiation and the 4 P’s of Marketing

There are thousands (probably millions) of “How To” guides on marketing full of lists and ideas and boxes that need to be checked but I have a core belief that none of this will work if you don’t have one thing. Your differentiation factor OR Unique Value Proposition...

5×5 Goal Setting

There are many methods for goal setting, but here’s one that might help you. The 5×5 Plan from She Takes On The World. If you’re anything like us, you’ve got A LOT of ideas and goals floating in your head at any given moment. While it can be exciting, it’s really...
Setting (Practical) Goals

Setting (Practical) Goals

Running a business requires a lot of mental energy! Not only are you required to take care of the day to day operations (email, regular mail, paying the bills, getting paid, ordering inventory, etc.) but you also need to manage the “big picture” of your business....