Spotlight: Elise Rooker

Spotlight: Elise Rooker

  It’s not super common for us to take on projects that market a single person. It takes a different skill set – one that highlights the personality and talents of an individual over a collective brand. Elise Rooker is Aberdeen born and East-Coast educated....
Let There be Joy!

Let There be Joy!

James Victore, Designer and Adviser, tweeted, “The first rule of business is fun.” We aren’t telling you to shirk your responsibilities, but we are saying that dry and boring business makes for dry and boring product. As a small business owner, you have the unique...
Living Inspired

Living Inspired

It’s tempting to pour all of our creative energy into our business. But our branding, marketing, and social media platforms are all there to help drive interest and awareness. We can’t do that by being boring. Not only that, it isn’t healthy for our overall wellness...
4 Steps to Developing Your Social Media Platform

4 Steps to Developing Your Social Media Platform

Developing a social media presence takes dedication, hard work, and planning. We’re not gonna lie – it takes a lot of creative energy. But it doesn’t have to run your life or be a complete mystery. Here are four ways to more easily develop your social media...
Attracting Your Ideal Audience Part 2

Attracting Your Ideal Audience Part 2

In part 1 we talked about defining your ideal client and getting to know him or her. Now that you’ve familiarized yourself with that person, it’s time to learn how to interact. It’s easy to slap up blog posts or social media posts that essentially say, “please buy my...